Consumers choose El Corte Inglés' "0% complaints" as the Worst (and most sexist) Ad of the Year
The department store launched a 100% tacky and reactionary message on the occasion of Mother's Day. More than 4,000 consumers took part in the 11th edition of the awards organised by FACUA.
FACUA.org
España-02/06/2020
El Corte Inglés has won the award for Worst (and most sexist) Advertisement of the Year, an award that FACUA-Consumers in Action has been organising since 2010. With its message for Mother’s Day, «97% devoted. 3% selfishness. 0% complaints. 100% mother«, this large department store showed the most tacky and reactionary side of advertising according to the more than 4,000 consumers who took part in the 11th edition of the awards organised by FACUA.
These awards are chosen by FACUA affiliates and supporters through the website FACUA.org/peorempresa (in Spanish). 30.2% of the participants chose the El Corte Inglés advertisement. Alongside this la
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