Familias Numerosas de Madrid wins the award for Worst (and Most Sexist) Ad of 2024
With 34.5% of consumer votes, the winning campaign points out that women who have not had children are ‘past her prime’.
FACUA.org
Spain-27/03/2025
The Familias Numerosas de Madrid Association’s campaign pointing out that women —and people in general— who have not yet had or do not want to have children ‘past her prime’ has won the award for the Worst (and Most Sexist) Advertisement of the Year, an award that FACUA- Consumers in Action has been organising since 2010.
These awards are chosen by FACUA affiliates and supporters. 34.5% of the participants chose this advertisement for the award. In second place, with 30.2% of the votes, was the campaign of the Cee Town Council, in A Coruña, governed by the PSOE, which used the sexual image of a woman to promote the International Day for the Elimination of Violence against Women. Voting took place between 8 and 25 March.
The other two nominees were the
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