Coca-Cola places second
Endesa campaign 'We believe in the energy of this country' gets the award for The Worst Ad of 2014
The slogan sounds like a bad joke given that last year the major electricity companies cut off the electricity supply to hundreds of thousands of families for not having paid their bills, after prices rose by 17.7% and the companies made 7,125 million Euros profit.
FACUA.org
España-10/03/2015
Endesa’s received the award for the Worst Ad of the Year 2014. The electricity company was competing with ads from Coca-Cola, Carefour, Desigual and Panrico, also nominated in the sixth edition of these prizes announced by FACUA-Consumers in Action.
“We believe in the energy
