This is the Worst (and Most Sexist) Advert of the Year
The Seville gym Hammer Fitness was the winner thanks to an advertising campaign featuring a woman working out in underwear. Almost 10,000 users took part in the 10th edition of the awards organised by FACUA.
FACUA.org
España-02/04/2019
The Seville gym Hammer Fitness won first place for Worst (Most Sexist) Advert of the Year, an awards ceremony that FACUA-Consumers in Action have hosted since 2010. The advert consisted of a woman training in underwear to promote a class, reducing her to a mere object for the sake of attracting t
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